Two probabilistic theories of choice behavior (the model of independent random utility and the model of elimination by aspects) imply a testable property, the multiplicative inequality, according to which the probability of selecting an alternative x from an offered set A @? B is at least as large as the product of the probabilities of selecting x from A and from B.
MLA
Tversky, Amos, and Shmuel Sattath. “Unite and Conquer: A Multiplicative Inequality for Choice Probabilities.” Econometrica, vol. 44, .no 1, Econometric Society, 1976, pp. 79-89, https://www.jstor.org/stable/1911382
Chicago
Tversky, Amos, and Shmuel Sattath. “Unite and Conquer: A Multiplicative Inequality for Choice Probabilities.” Econometrica, 44, .no 1, (Econometric Society: 1976), 79-89. https://www.jstor.org/stable/1911382
APA
Tversky, A., & Sattath, S. (1976). Unite and Conquer: A Multiplicative Inequality for Choice Probabilities. Econometrica, 44(1), 79-89. https://www.jstor.org/stable/1911382
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