The Econometric SocietyEconometrica: Jul 1963, Volume 31, Issue 3
Notes and Comments: Some Comments on "Brand Loyalty"
https://doi.org/0012-9682(196307)31:3<558:SCO"L>2.0.CO;2-K
p.
558-560
Ira Horowitz
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p.
558-560
Ira Horowitz