Journal Of The Econometric Society

An International Society for the Advancement of Economic
Theory in its Relation to Statistics and Mathematics

Edited by: Guido W. Imbens • Print ISSN: 0012-9682 • Online ISSN: 1468-0262

Econometrica: Sep, 2012, Volume 80, Issue 5

Perfectionism and Choice
p. 1819-1843

Igor Kopylov

Empirical evidence suggests that perfectionism can affect choice behavior. When striving for perfection, a person can desire to keep normatively appealing options feasible even if she persistently fails to use these options later. For instance, she can “pay not to go to the gym,” as in DellaVigna and Malmendier (2006). By contrast, some perfectionists may avoid normatively important tasks for fear of negative self‐evaluation of their performance.

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