This paper deals with the subject of brand loyalty. It contains statistical tests for the presence of a learning function that leads buyers to purchase in a manner reflecting greater reliance on personal experience and less reliance on seller advertising efforts.
MLA
Demsetz, Harold. “The Effect of Consumer Experience on Brand Loyalty and the Structure of Market Demand.” Econometrica, vol. 30, .no 1, Econometric Society, 1962, pp. 22-33, https://www.jstor.org/stable/1911285
Chicago
Demsetz, Harold. “The Effect of Consumer Experience on Brand Loyalty and the Structure of Market Demand.” Econometrica, 30, .no 1, (Econometric Society: 1962), 22-33. https://www.jstor.org/stable/1911285
APA
Demsetz, H. (1962). The Effect of Consumer Experience on Brand Loyalty and the Structure of Market Demand. Econometrica, 30(1), 22-33. https://www.jstor.org/stable/1911285
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