Journal Of The Econometric Society

An International Society for the Advancement of Economic
Theory in its Relation to Statistics and Mathematics

Edited by: Guido W. Imbens • Print ISSN: 0012-9682 • Online ISSN: 1468-0262

Econometrica: Jan, 1951, Volume 19, Issue 1

Consumer Substitutions between Butter and Margarine<18:CSBBAM>2.0.CO;2-R
p. 18-39

James N. Morgan

This paper reports the results of a statistical investigation of consumer response to shifts in the prices of butter and margarine. The quantity data are shipments to retail stores of a chain in Rhode Island, the price data are retail prices. It is believed that the market and production conditions during the period under study were such that a relatively simple statistical is justified.

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