Econometrica: Jan 2015, Volume 83, Issue 1

Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment

https://doi.org/10.3982/ECTA12423
p. 155-174

Thomas Blake, Chris Nosko, and Steven Tadelis



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Supplemental Material

Supplement to "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment"

This appendix includes a host of robustness checks and additional analyses to support the findings of the paper.

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Supplement to "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment"

This zip file contains the replication files for the manuscript.

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