The Econometric SocietyEconometrica: Jan 2015, Volume 83, Issue 1
Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
https://doi.org/10.3982/ECTA12423
p.
155-174
Thomas Blake, Chris Nosko, and Steven Tadelis
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Supplemental Material
Supplement to "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment"
This appendix includes a host of robustness checks and additional analyses to support the findings of the paper.
Supplement to "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment"
This zip file contains the replication files for the manuscript.