Blake, Thomas, et al. “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment.” Econometrica, vol. 83, .no 1, Econometric Society, 2015, pp. 155-174, https://doi.org/10.3982/ECTA12423
Chicago
Blake, Thomas, Chris Nosko, and Steven Tadelis, and Steven Tadelis. “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment.” Econometrica, 83, .no 1, (Econometric Society: 2015), 155-174. https://doi.org/10.3982/ECTA12423
APA
Blake, T., Nosko, C., Tadelis, a. S., & Tadelis, S. (2015). Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment. Econometrica, 83(1), 155-174. https://doi.org/10.3982/ECTA12423
The Executive Committee of the Econometric Society has approved an increase in the submission fees for papers in Econometrica. Starting January 1, 2025, the fee for new submissions to Econometrica will be US$125 for regular members and US$50 for student members.
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