Econometrica: May 2009, Volume 77, Issue 3

Incentives to Exercise
p. 909-931

Gary Charness, Uri Gneezy

Can incentives be effective in encouraging the development of good habits? We investigate the post‐intervention effects of paying people to attend a gym a number of times during one month. In two studies we find marked attendance increases after the intervention relative to attendance changes for the respective control groups. This is entirely driven by people who did not previously attend the gym on a regular basis. In our second study, we find improvements on health indicators such as weight, waist size, and pulse rate, suggesting the intervention led to a net increase in total physical activity rather than to a substitution away from nonincentivized ones. We argue that there is scope for financial intervention in habit formation, particularly in the area of health.

Log In To View Full Content

Supplemental Material

Supplement to "Incentives to Exercise"

A zip file containing a copy of original instructions given to subjects for the experiment, as well as data and a guide for the data.

Read More View ZIP