Econometrica: Apr 1961, Volume 29, Issue 2

Behavioristic Foundations of Utility

https://doi.org/0012-9682(196104)29:2<186:BFOU>2.0.CO;2-T
p. 186-202

Patrick Suppes

The central focus of this article is a derivation of stochastic utility functions from the basic postulates of stimulus sampling learning theory. Generalizations of the results to multiple choice situations are discussed, as well as relations to the entropy of a set of alternatives and to Luce's choice axiom.

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