Econometrica: Jan 1951, Volume 19, Issue 1
Consumer Substitutions between Butter and Margarine
https://doi.org/0012-9682(195101)19:1<18:CSBBAM>2.0.CO;2-R
p.
18-39
James N. Morgan
This paper reports the results of a statistical investigation of consumer response to shifts in the prices of butter and margarine. The quantity data are shipments to retail stores of a chain in Rhode Island, the price data are retail prices. It is believed that the market and production conditions during the period under study were such that a relatively simple statistical is justified.Log In To View Full Content