Supplement to "Limited Information and Advertising in the US Personal Computer Industry"

This supplement consists of three sections.  The first section presents a proof showing that the fixed-point algorithm is a contraction mapping.  The second section contains parameter estimates for alternative models discussed.  The third section illustrates why the full information and limited information models will (most likely) result in different estimates for price elasticities of demand.

Supplemental Authors: 
Michelle Sovinsky Goeree