The Econometric SocietySupplement to "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment"
This appendix includes a host of robustness checks and additional analyses to support the findings of the paper.
Supplemental Authors:
Blake, Thomas - eBay Research Labs
Nosko, Chris - University of Chicago
Tadelis, Steven - University of California, Berkeley, Haas School of Business
Miscellaneous
