A utility theory is developed that parallels the von Neumann-Morgenstern utility theory, but makes no use of the assumption that preferences are complete (i.e., that any two alternatives are comparable).
Note: to view the fulltext of the article, please login first
and then click the "full content" button. If you are based
at a subscribing Institution or Library or if you have a separate
access to JSTOR/Wiley Online Library please click on the "Institutional access" button.